Skip to content

The Golden Ratio

What is the Golden Ratio of Beauty?

it is roughly 1.62 and it is called the Golden Ratio of beauty!

The Golden Ratio (also known as Phi, or the Fibonacci number) is the mathematical symmetry algorithm that underlies our perception of attractiveness. The Italian Renaissance polymath, Leonardo Da Vinci, used the Golden Ratio equation and realised that the closer a face or object gets to this number, the higher the level of its perceived beauty. In fact, Leonardo is thought to have used the golden ratio when painting the Mona Lisa!

Studies of the most beautiful women in the world have shown that they have countless instances of this ratio in their faces. This proves symmetry to be a key factor in perceived attractiveness, especially in female faces.

Some scientists believe that we perceive proportional bodies to be healthier. Likewise, if a face is in proportion, we are more likely to find it beautiful. Others think that we tend to perceive a face more aesthetically appealing when it features the Golden Ratio because the human eye can process it faster and that causes our brain to feel ‘pleased’.

The Golden Ratio is not just observed in humans, but it is used in architecture and artwork as well. It also occurs in nature, in the patterns we sometimes see in sunflowers, pinecones, seashells and other plants and animals.

How is it Calculated?

During the initial consultation appointment, the practitioner will use the Golden Ratio formula, as well as their own personal assessment, to analyse the client’s face and devise a specific treatment plan.

The practitioner will measure the length and width of the face. Then, divides the length by the width. The ideal result—as defined by the Golden Ratio—is roughly 1.62.

This method works particularly well when it comes to correct a patient’s visible facial asymmetry, such as one eyebrow higher than the other, or one cheek fuller than the other.

One other thing to consider when it comes to calculating the Golden Ratio is that certain facial measurements, such as the distance between the mouth and nose, and the width of the mouth and nose tend to expand with age. In addition, with age our face tends to lose volume and the skin loses elasticity, often becoming saggy. This means that with time, even faces that were previously considered symmetrical tend to deviate from the Golden Ratio.

Thanks to the latest advancements in facial aesthetic treatments, today it is possible to restore your proportions closer to the Golden Ratio and rejuvenate older features.

Asymmetries and effects of the aging process can be easily corrected with a different combination of treatment options, usually including dermal fillers and botulinum toxin. A bespoke treatment will be personally recommended for you after a thorough consultation.

Non-surgical cosmetic treatments performed are minimally invasive procedures that will give you a rejuvenated look and feel to your face, without drastically changing your natural features.

Some of these treatments include:

  • Face Shape Sculpting

Many people do not like their face shape, feeling it is too round, too square, or spoilt by asymmetrical features. In this case we will work with you to move towards your desired face shape, using dermal fillers and wrinkle treatments to add volume and structure. Always abiding to the Golden Ratio.

  • Cheek Sculpting (or Cheek Fillers Treatment)

Cheek fillers can bring your face into balance by making the cheekbones more prominent. This can give you an instant, razor-sharp definition, and a natural-looking, youthful appearance. The treatment also smooths the nose-to-mouth lines, effectively lifting the entire face.

  • Chin Sculpting

Chin Sculpting is another popular non-surgical cosmetic procedure and is an excellent and affordable option for Clients with a weak and/or small chin, or a chin with irregularities, who want to avoid surgery to achieve facial symmetry. This can also change the contour of the face by balancing facial features.

  • The Brow Lift

Low brows can make your eyes look heavy, while higher, defined yet natural-looking brows have the opposite effect. Our eyebrows are genetically determined, but you can make the most of your natural shape to make your eyes stand out and immediately acquire a fresher, younger look.